We bridge the gap between the manufacturer and the consumer. The only way your consumers will interact with your product is through ground activations.
We provide;
- ✔️Skilled and passionate salesladies/men for activations.
- ✔️Roadshow truck branding.
- ✔️All required government/county licenses for roadshow activities.
- ✔️A detailed ground activation road map.
- ✔️Product consumption research.
- ✔️Still and motion documentation.
- ✔️Build a retailer database with local sellers.
Ground Activations Objectives
Aknotela will seek to embark on a value-driven guerrilla marketing approach that will capitalize on the high-traffic market/shopping center.
The agency’s key objectives during the marketing/sensitization storm will include (not limited to);
- Create awareness amongst existing and potential customers in areas the road show is to take place while sensitizing the market to establish a reliable potential new-customer database at either the wholesale/retail level.
- Build consumer trust in the brand and its offerings: Develop trust in the brand to generate consumer loyalty and repeat purchases/restocks. Aknotela will even use this loyalty to increase sales on the activation of D-day by developing word-of-mouth and referral marketing a day before.
- To drive consumer engagement: Brand activation helps in creating a link or a bridge between the customer and the brand, resulting in consumer engagement.
Ground Activations Execution Plan
Aknotela
- – Shop to Shop Visits by Aknotela Brand Ambassadors/salesladies and men accompanied by the area sales team.
- – Engage potential kiosk owners using brand collaterals, e.g. branded merchandise, product sample(s), etc.
- – Conduct quick word-of-mouth brand education segments with interested/potential shop owners, on-lookers, and the general public.
- – Negotiate shelf listing.
- – Brand convenient shops with posters.
The Client
- – Assist Aknotela in developing a viable route for the roadshow roadmap.
- – Assist Aknotela in identifying areas that you have low sales, (they will be prioritized in activation).
- – Provide branded merchandise to assist in market/consumer sensitization.
- – Accompany team Aknotela to develop a potential customers database to be used on the activation D-day.
